Product Marketing Specialist
Location: Fremont, CA
AMAX is seeking a creative and technically savvy Product Marketing Specialist, who has a passion for information technology and AI.
- Develop product positioning and messaging that differentiates our products in the market
- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
- Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Job function may be modified and added to as company requires.
- Bachelor’s degree related to Marketing or English, Engineering preferred
- 1-3+ years experience in product marketing or PR related position
- Be technically savvy
- Prior SEO experience a plus
- Ability to work in a self-directed environment
- Competitive salary, health insurance, life insurance, vacation, personal/sick leave, and 401(k) plan.
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