Product Marketing/SEO Specialist

Location: Fremont, CA

Department: Sales


Job Functions

AMAX is seeking a creative and technically savvy Product Marketing Specialist, who has a passion for information technology and AI.

Responsibilities

  • Develop product positioning and messaging that differentiates our products in the market
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Job function may be modified and added to as company requires.

Qualifications

  • Bachelor’s degree related to Marketing or English, Engineering preferred
  • Prior SEO and marketing experience
  • 1-3+ years experience in product marketing or PR related position
  • Be technically savvy
  • Ability to work in a self-directed environment

Compensation

  • Competitive salary + commission, health insurance, life insurance, vacation, personal/sick leave, and 401(k) plan.

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