New Product Introduction

AMAX’s field-proven New Product Introduction (NPI) Program is a formal program designed to prepare new products for successful launch and distribution at any scale. The NPI Program ensures products are thoroughly prototyped, tested, packaged and ready for mass production, guaranteeing that your brand is represented by the highest performance, consistency and field reliability.

  • NPI project management
  • New product / IP design documentation
  • Engineering change order process management
  • Safety and compliance certifications

New Product Introduction

AMAX’s field-proven New Product Introduction (NPI) Program is a formal program designed to prepare new products for successful launch and distribution at any scale. The NPI Program ensures products are thoroughly prototyped, tested, packaged and ready for mass production, guaranteeing that your brand is represented by the highest performance, consistency and field reliability.

  • NPI project management
  • New product / IP design documentation
  • Engineering change order process management
  • Safety and compliance certifications

Design and engineering services

  • Chassis and rack customization / modification
  • Proof of Concept design and CAD modeling
  • Prototyping and feasibility analysis
  • Systems requirements and design analysis
  • Bill-of-material creation and analysis
  • Configuration management
  • Component and system stress testing
  • Thermal and acoustics design/validation
  • Immersion cooling and validation
  • Product technology roadmap planning
  • 3D printing and laser cutting
  • Custom cabling, brackets, covers, and shields

Software engineering services

  • Software, firmware, and OS deployment
  • Test script development
  • Appliance deployment and tools
  • Specialized software and application development
AMAX Custom Bezels

Custom Branding services

  • Logo plates
  • Custom software splash screens
  • Custom metal and plastic bezels
  • Product marking and labeling
  • Media and documentation printing
  • Labeling, boxing and packaging
  • Warranty seals
  • Lockable drive bays and faceplates

When it comes to appliance design, AMAX will work with you to achieve your desired branding and appearance. From custom bezels and faceplate lighting effects to product packaging and documentation, we have numerous design options for you to choose from. With AMAX custom branding, you can achieve the look and feel you desire in order to enhance your brand identity in the marketplace.

Custom Fixed Bezel

Flip-Cover Bezel

Pop-Off Bezel

Polycarbonate Overlay

Drop-Down Bezel

Badges and Labels

Learn more about our services

Supply Chain Management


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Manufacturing Operations


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Global Logistics and Service


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Business Support


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Rack Integration


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